Hi, I’m Freddie

Senior Social & Digital Content Manager

I'm a driven and successful digital native with a passion for storytelling and creating engaging content.

I have over 8 years experience delivering and implementing social, web and CRM content strategies, writing long and short form commercial and editorial copy, producing high-quality content, community management, analytical reporting and managing influencer campaigns. I have worked in-house and within an agency across D2C and B2B comms, with a passion for women's lifestyle, retail and FMCG.

Outside of work my interests include rum, boybands, live comedy, reality TV and making sure my goldendoodle pup is living his best life.

Career Highlights

Drum Award for Best Use of Content on Social Platform

Record Breaking Organic Engagement Rates

The Most Engaged Instagram Brand across Beam Suntory’s Portfolio

Sectors

  • Beauty

  • Entertainment

  • Fashion

  • Homewares

  • HR (B2B)

  • Lifestyle

  • Premium Spirits

  • Publishing (Digital)

  • Women’s Magazines

Services

  • Account Management

  • Copywriting

  • Content Creation

  • Content Strategy

  • Content Planning

  • Community Management

  • Editorial Strategy

  • Email Marketing

  • SEO

  • Social Media Strategy

  • Social Media Management

Skills

  • Google Analytics

  • SEO

  • Storytelling

  • Social Insights

  • Social Roadmapping

A Few Humble Brags

  • Freddie’s strategic ability and her skill for content creation, copywriting and stakeholder management set her apart as a true all rounder. She is not afraid to push for what is best for the the audience, the business and the brands, delivering excellent results. Tenacious, dedicated, creative, fun and professional; I hope to work with her again.

    Felicity Fidler
    Head of Marketing

  • Freddie is an asset to her team. She is highly skilled at social media, content marketing and copywriting, with a great eye for detail. However, it is her people management skills that really shines through - she is quickly able to deal with stakeholders at any level. She is also great fun to work with and I wouldn't hesitate to work with her again.

    Matthew Ralph-Savage
    Head of Acquisition Marketing

  • Freddie has exceptional talent, drive and passion. She has a very strategic mind and a strong ability to solve any business or creative challenge that she's faced with. Freddie has a deep understanding of digital and social trends combined with an innate editorial insight. To top it all off, she's full of enthusiasm and a joy to work with.

    Alice Farmiloe
    Strategy Director

  • Freddie was fantastic at not only navigating a detailed content creation and approval process with a rather difficult client, but is also such a strong strategic thinker within the social space and a great resource.

    Jennifer Belcher
    Senior Account Director

Get in Touch →

frederica.palmer[at]outlook.com