Synopsis

To unite our print and online audiences we partnered with Facebook to leverage their new livestream functionality and invite our readers to see what it’s really like to create of the UK’s favourite fashion magazines and have their say.

The entire Grazia team moved to Facebook’s office for a week, creating 18 live videos to bring the Grazia Community Issue to life. Readers were able to meet the team, join editorial meetings to set the agenda, go behind the scenes on photoshoots, curate the fashion spreads, participate in Q&As with the beauty experts and even choose the cover image.

My responsibilities included planning and implementing the social content programme in lead up to and during the week, managing breaking news and trending stories alongside planned content and live videos, reactive community management and reporting on the overall performance once the project was complete,

Results

• Drum Award for Best Use of Content on Social Platform

• +7 Million Reach

• +1 Million Video Views

• 36.5% FB Audience Growth

• 26.6% Referral Traffic Increase