Synopsis

In 2018, Westfield White City opened its £600m expansion, which saw the arrival of an additional 70 retailers. As Digital Content & Social Media Manager, I established and successfully executed the social and digital strategy for the launch event and opening announcement of each retailer.

To celebrate the new expansion and the shopping centre’s 10th anniversary, Westfield London held a ticketed event hosted by James Corden and with performances from Rita Ora, Liam Payne, Ella Henderson and Rudimental. On the night, I captured and managed all live social coverage of the event, with posts breaking previous organic social engagement records.