Synopsis

I was hired as Content & Social Manager across Bauer Media’s Women’s Lifestyle Portfolio to drive growth and provide editorial direction across Grazia, heat and Closer’s social and digital platforms.

My responsibilities included developing best practice social and workflow strategies, creating compelling long and short-term content plans based on SEO best practices, keyword research and effective social distribution strategies, analysing and reporting on weekly performance data and contributing daily news stories and editorial features across the portfolio.

Results

• 50% Organic Traffic Increase

• 30% Organic Social Audience Growth

• 4 Million Monthly Unique Users

• Drum Award for Grazia x FB Live Edition