I was hired by the founder of GameChangerPX to help identify and define the brand’s personality and tone of voice and bring this to life on the company’s website ahead of the business launch.
Over a period of two months, I immersed myself in the world of HR and People Operations and worked closely with the business founder to define their company ambition and translate this through clear and confident copy that captivated attention whilst showcasing the heart of the company’s character.