Laphroaig Whisky | Peat Perfume
Synopsis
With an objective to engage our social audience and stand out from the crowd on April Fool’s Day, we conceptualised an exciting new expression from Laphroaig in the form of Peat Perfume. Working closely with Senior Art Director, I led the strategy, creative copy, execution and consequential reactive audience engagement.
Results
2023’s Best Performing Organic Instagram Post
2023’s Best Performing Organic Facebook Post
Industry Press Coverage