Synopsis

Sitting within Oliver Agency, I joined the Beam Suntory SGI account as Senior Content & Community Manager across premium spirit brand, Laphroaig Whisky.

My responsibilities included content ideation, planning, copywriting and distribution across multiple digital channels, including social, CRM and web. As manager of Laphroaig’s owned social channels, I worked closely with the distillery team based on Islay to uncover the stories to tell, analysed and reported on monthly performance data which underpinned the content strategy for the months ahead and developed and implemented a social first community management strategy within the consumer response team.

Results

• Beam Suntory’s Most Engaged Instagram Brand

• 17% Instagram Audience Growth

• 84% Facebook Audience Growth

• 95% Organic Engagements Increase

• 61% Organic Impressions Increase

• Industry Press Coverage