Westfield London
Brand
Westfield London
Role
Digital Content & Social Media Manager
Year
2018-2021
Synopsis
I was hired as the Digital Content & Social Media Manager at Westfield White City to take ownership of the UK’s largest shopping centre’s social and digital channels and drive audience growth, engagement and centre footfall.
My responsibilities included content planning, creation, distribution and reporting across all social, web and CRM platforms, working with the 400+ brands based within the centre to drive footfall through effective digital storytelling. In addition, I acted as the lead digital adviser on all seasonal media campaigns, influencer campaigns, paid social and PPC advertising.
As Digital Content & Social Media Manager, I established and successfully implemented the social and digital launch strategy for Westfield’s mall expansion, which saw the arrival of an additional 70 retailers. Other responsibilities included real time social media coverage for a number of live events, including film premieres and Westfield’s 10th birthday celebrations with live performances from James Corden, Rita Ora, Liam Payne and more.
Following Unibail Rodamco acquiring Westfield, I led and oversaw the European wide digital communications plan and toolkit for the Westfield brand roll-out across 10 Unibail-Rodamco centres and delivered best practice social and digital workshops to the wider European digital team. I also led and oversaw the digital and social strategy executed during the Covid 19 pandemic and lockdown,
Results
41% Audience Growth
32% Web Traffic Increase
24% Organic Engagement Growth
Consistent 8+ Ad Relevancy Ranking
Examples of Work
Social copy and photography.
Westfield London Kids
Get ready for an action packed weekend
Newsletters
Westfield London
Spring savings to spruce up your home
Westfield London Village
Say hello to Twinset Milano
Westfield London
Egg-cellent Easter treats